NEW CAREERS
NEW CAREERS
My two youngest boys who are 5 and 8, are into gaming and watching videos of other gamers play games on the internet. It’s a popular thing to do for kids their ages and its big business… Some of the more established gamers rake in millions. I thought it was strange at first, why don’t they just play the games themselves instead of watching other people play it. But then as my eldest pointed out, it’s no different from any other type of reality TV. “Why do adults like watching shows like Masterchef when they could go into the kitchen and cook” Get this…Dan from TDM has 22 million subscribers to his Youtube channel and makes a load of money off merchandise and advertising… He’s been on tour, 14 cities, 2000 people per city and tickets go for a minimum of £30… All dates sold out in minutes… He’s doing this in a saturated market! Bags of competition, low barrier to entry, playing the same game anyone can play, effectively offering the same service that anyone can offer… There are a few lessons you can apply to your business… 1.) He releases DAILY content 2.) He keeps his videos VERY specific to his target market 3.) His content is seen as VALUABLE 4.) He knows his NICHE
Makes you think!